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smbadsha53211
Apr 26, 2022
In General Discussion / Q&A
First and foremost, always act Country Email List in line with your core values. If your organization presents itself as the most customer-friendly company in the Netherlands, it is not useful if mistakes are made in customer Country Email List complaints. And yet mistakes are made in every organization. Also in the most customer-friendly Country Email List company in the Netherlands. It's about how you deal with those mistakes, you can show that in your stories. Second, good characters are Country Email List the main carriers of your story. An effective character has good and bad qualities, just like every human being. Your stories are therefore preferably written from the Country Email List perspective of real employees. If you read in the organizational stories how those employees act and why Country Email List they do that, the stories become more imaginable. With effective Country Email List stories, described from the perspective of characters, readers, listeners or viewers can fully immerse themselves in the story and shut off from the real world. This is technically called narrative transport. Good storytelling is about successes and setbacks When you talk about storytelling, many people know Country Email List the journey of the hero(ess) or the Hero's Journey. Main characters go on a journey. They leave everyday life. They enter a new world full of setbacks and challenges. And there they learn to deal with small and bigger successes. Country Email List Just like in the real world. Yet many organizations stick to telling about the successes in their communication. They hide their misfortunes. That's a missed opportunity. Storytelling is most effective when stories are recognizable to the reader, listener or viewer. It increases the credibility of the Country Email List organization if the story and the main characters in it are recognizable. By only communicating good news, some of that effectiveness is lost. That's a shame. So let the main characters in your stories highlight the good and the bad sides of your organization. In this way you can influence the way in which you highlight the less positive aspects. Challenge for storytellers, copywriters and storymakers Finally,
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